It reported a Anta, Anta Group has three Area Management Center, under the seven operating segments, with about 60 regional distribution providers, so that effective monitoring of the sales team and provide guidance for the franchisee, and the retail level to ensure adequate communication.
HC clothing online ANTA Sports Products Limited release 2010 earnings. Data revealed that the company's turnover in 2010 soared to 7.41 billion yuan, with 58.7 billion compared to 2009, up 26.1%; profit attributable to shareholders increased 24.0% to 1.55 billion yuan, Basic earnings per share RMB 62.21 points.
ANTA Sports Shizhong Chairman of the Board and Chief Executive Officer, said: With the sustained development of the domestic economy and rising wages, mass-market size and purchasing power of consumers in the growing population, the distribution of health network to bring outstanding retail performance Anta, Anta will through technological innovation to drive product innovation, and adhere to the multi-brand strategy to achieve sustainable growth.
with the level of national income and purchasing capacity, creating a number of higher requirements on product quality, taste more detailed consumer groups, and now consumers are more willing to spend money on a differentiated brand image and value for money. This trend is expected to benefit the development of the mass market, long-term to bring high-end market, therefore, ANTA will use multi-brand strategy to enable it to respond to the needs of market segments, to seize the huge market opportunity.
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Anta that will combine the mainstream sports and major events, sitting on professional sports products (especially basketball and running series) advantage. As a strategic partner of the Chinese Olympic Committee, the Chinese Olympic Committee, ANTA Sports will launch products, improve Anta, the Chinese Olympic Committee correlation with consumers.
For the multi-brand strategy
learned that ANTA will position the mass market, continued high growth potential to enhance the penetration of the lot, with special emphasis on the second and third line of development of the market, to better grasp the city and national wage increase of such opportunities. As of December 31, 2010, Anta number of stores over the previous year 958-7549. At the same time, Anta shop area and lots to optimize to improve the retail performance and brand image, with a total sales area and the average sales per store area of approximately 872,000 square meters and 116 meters. In addition, ANTA also Taobao, Amoy, and Amazon and other music popular e-commerce platform cooperation to attract consumers to online shopping.
At the same time, ANTA will continue to market and product diversification strategy to expand business opportunities. ANTA will continue to improve the elastic rubber and other patented technologies, for example, features easy to bend the foot support and stability in the technology, to provide consumers with more product types and styles.
Anta Sports, said, healthy and efficient distribution network is closely related to its sustainable development . With years of efforts, Anta has established a comprehensive distribution network and retail management systems, and retail levels to master and control the situation. At the same time, Anta and regional distributors and resellers to establish close working relations and strengthen the implementation capacity of the network.
According to reports, Anta more than 2,100 models in the market introduction of new shoes, clothing, and 2000 models 3700 models accessories to meet different consumer preferences and needs. In addition, the Chinese Olympic Committee and Chinese sports delegations for their cooperation to provide an ideal platform for the ANTA and advanced R & D technology and materials, new technology applications for future mass-market sports to establish a good foundation.
ANTA has been noted that women, children and youth sports market potential and further enrich the women, children, sports and live sports series, to meet rising demand . In continuing to expand the public business, ANTA will reshape the brand FILA to optimize its product portfolio and network coverage to extend to high-end business market.
comprehensive distribution network
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